Campaign titled “Poultry Delicacies” promoted eating poultry products. Legend Group agency prepared it at the order of The National Poultry Council. Our tasks included building of awareness of poultry cold cuts as a separate group of products and extending the knowledge on their diet and taste values and universal applications. Our advertisement agency handled such challenges as: communication strategy, creation, production. We made a TV spot and cared for Internet activities – among others: an internet service drobioweprzysmaki.pl, banners campaign and blogosphere activities.