GSK: Cholinex, Sebidin, Codipar

GlaxoSmithKline Pharmaceuticals SA is a well-known medicine producer in the world and the largest pharmaceutical branch company in Poland. Legend Group advertisement agency, chosen in a tender, was responsible for the strategy and creation of three corporate portfolio products – Cholinex and Sebidin for treatment of symptoms of pharyngitis and laryngitis and the painkiller Codipar. It is worth emphasizing that the commercial created for the Cholinex brand was broadcast in television for many years which confirmed its effectiveness and recipients’ engagement.