An all-Polish social campaign prepared and implemented by Legend Group agency at the order of the Agricultural Market Agency (ARR) and the Polish Growers Association. We were asked to prepare activities promoting consumption of soft fruits including: berries, American blueberries, strawberries, blackcurrants and raspberries. We developed the creative project and communication strategy. Press advertisement created by us were published in women’s guidebooks and in daily press. The campaign was supported additionally by display advertisements placed on the back of buses and on billboards in many Polish cities.