This campaign informed about the introduction of three teas within Slim Figura Age line. The creative idea was based on the insights characteristic for the target group, i.e. women in various life stages. The leading slogan was: „Figure which you desire now”. We also used the symbol of the scissors which will help every woman to cut her figure according to her expectations and by the same will cut off the topic of overweight. The effect of the campaign prepared by our agency Legend Group was the publication of a series of advertisements in popular womens’ magazines.