HERBAPOL FRUIT TEAS

Legend Group agency prepared an advertisement campaign of fruit teas produced by Herbapol Lublin. We were the authors of the strategy and the creation. The campaign proposed by us, tilted: “Because your day has many tastes” informed about product novelties and new positioning – various teas for various times of the day, occasions and moods. A supplementation to tv campaign was the advertisement in 10 most popular women’s magazines. In a part of the magazines we also planned sampling. One year later we produced 8-seconds sponsor’s billboards transmitted before popular social drama series and press advertisements. Those activities in turn promoted new packages of fruit teas and green tea.