Informational and educational campaign conducted by the Legend Group advertisement agency on the Bulgarian market. We presented the advantages of drinking carrot juice and its influence on human health and beauty. The communication in the area of ATL (television, press, outdoor) was supported by PR campaign – among other activities there were: conferences for journalists, events and contests for children and activities in points of sale (POS). Also a dedicated website was created. The campaign was co-financed by the European Union and the government of the Republic of Poland.