LG: “Let yourself live beautifully”

The Legend Group agency created and conducted an advertisement campaign of LG Electronics household appliances under the slogan: ”Let yourself live beautifully”. The advertisement included fridges, washing machines, microwave ovens, vacuum cleaners and air conditioners. The leading slogan of the campaign was intended to encourage to leave the old thinking patterns about household equipment and accept the modern designs of LG Electronics products. Advertisement activities included press – mainly branch magazines and interior design magazines, and lasted for a few months.