A multimedia promotional campaign was created by Legend Group agency for Pekpol Ostroleka Meat Processing Plant titled „Paryzanki – I love that taste”. The campaign had an overall nature. It included broadcasting of advertisement and sponsor spots in main TV stations. Also, advertisement activities were carried out in the public area (billboard), trade press and internet (women’s portals on health, beauty and cooking). For the needs of the campaign Legend Group also designed dedicated POS materials.