PKP Intercity

Legend Group agency prepared the „Kolej na Internet” campaign [this slogan can be understood and translated in two ways: as “it is a turn for Internet” or “railway driven by Internet] promoting online sale of tickets on the page: The campaign first of all promoted the comfort of using the online service – the consumers did not have to print their tickets purchased online. It was sufficient to have the tickets in one’s mobile device memory. Besides, the campaign advertised in the internet the possibility to use special offers available exclusively in the internet.