USP Zdrowie: Xenna Extra

Xenna Extra is a constipation medicine offered by USP Zdrowie – the leader of OTC sector in the Polish pharmaceutical sector. The concept of “Excess Baggage” developed by Legend Group is a development of the creative idea called „Bag”, which was implemented by USP earlier in relation to Xenna preparation. The promotion was set in a summer vacation scenery, because travel time for many women is the period of increased problems with constipation. The TV campaign was strengthened by activities in the Internet and by press advertisements addressed to pharmacists.