PROMOTION MATERIALS

Advertising agency Legend Group has developed projects and texts and produced folders, brochures, briefcases and roll-ups for promotional campaign Let’s Meat on both markets in Japanese and English languages. These materials aim to educate Japanese and Canadian retailers and consumers about the qualities of Polish pork, methods of its preparation and consumption habits in Europe. The materials also contain recipes, which encourage to try out the European meat in the kitchen. Recipients can also acquainted with the Polish tradition of formation of cold cuts and high production standards. All information has been amply illustrated with carefully selected photographs.