PUBLIC CAMPAIGN: “DISABLED – ABLE TO WORK”

All-Polish social campaign of huge extent. We promoted change of attitudes towards the disabled persons among the employers and employees (the so called indirect addressees). The campaign was organized by The National Disabled Persons Rehabilitation Fund (PFRON) and financed with the funds of the European Union under the European Social Fund. As the agency we were responsible for TV campaign and press advertisements. We also took care of the Internet activities and production of OOH materials.