Campaigns:
“Hybrid Account”
“Black Cat for lucky account”
“Recipe for profit”
“Origami”
“Doctor”

Legend Group agency implemented five campaigns for Toyota Bank. We were responsible for the creative concepts and for the implementation in such communication channels as TV, radio, internet and billboards. During the first campaign the idea emphasized the dual nature of the account and was based on drawings interpretable depending on the viewer. The hero of the second campaign was a black cat which talked in a secret way about the new product of Toyota Bank: capitalization every 13 days, deposit of 13 thousand PLN and 7% interest. Another campaign advertised the advantages of savings and profits in an „instant” version. „Origami” campaign promoted 1-, 2- or 3-day deposit. The hero of the last campaign was a physician referring a short-term deposit Plan Depozytowy +19 Toyota Bank.