King’s Sugar Campaign

This campaign prepared by Legend Group agency had an image and product character. Advertisement forms communicated novelties: sugar in special Tetra Rex packages (white and brown sugar – for consumers using sugar during summer), powder sugar in a grinder and pearl sugar for decorating cakes. Activities prepared by Legend Group covered TV commercials, advertisements in women’s and culinary magazines, branch magazines, a sponsored article on the website and product placement in a morning TV program.